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We do things that matter and inspire

  • 17/09/2023

    Linkbuilding: The New Fourth Estate that Determines What’s News.

    You are reading a news article or report in your favorite newspaper or magazine, and without realizing it, you have just contributed to a certain company achieving a better position in Google search results. It’s possible that, while engrossed in the content of the text, or simply because it

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  • 26/08/2023

    The dark side of artificial intelligence isn’t world domination

    It’s been almost a year since ChatGPT was launched, and one would have had to be in a coma not to hear that it’s a great advancement… and a significant threat. But in this discourse of fear, we’ve mostly heard that artificial intelligence will steal our jobs and that once

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  • 18/08/2023

    Barbie changed everything

    The lights go out, and the Warner Bros logo turns pink. A light, constant gust of wind can be heard, a kind of enveloping whistling, over the audience. The black screen opens to a sunset. It’s literally a dusk. The world is brown, rocky, a desert. Distant crows can be

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  • 23/07/2023

    The ‘Omniverse,’ the industrial metaverse being forged by Microsoft and NVIDIA.

    If you are a gamer, you know very well what NVIDIA does: the development of Graphics Processing Units (GPU) that enable a high-quality 3D gaming experience, achieved through hardware incorporating a microchip dedicated exclusively to three-dimensional visualization. However, this hardware, which

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  • 12/07/2023

    AfterTalk with Toni Tugores: “I love people who apply creativity in a field unrelated to it.”

    Toni Tugores is one of those people whose mind works differently from the rest. He has been in the advertising industry for 20 years, with 13 of them being part of the soul of After because, according to him, “it’s an agency that is constantly moving, and every year it

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  • las canciones del verano

    Who is behind the summer hits?

    Every summer has its own story, a different story for each person. For some, summer smells like the sea, tastes like beers with friends sitting on the beach sand, and is synonymous with endless sunsets with the sky of Valdevaqueros filled with kites. For others, summer is about the mountains,

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After in data


Years contributing




In startups and social projects.



Madrid, Barcelona and Valencia