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Does it bring relevance, reputation, resonance? Does it bring utility? Does it bring a conversation or a fight? Does it bring a better planet? Does it bring a more efficient process? Does it bring savings? Does it bring a questioning of assumptions? Long term? Meaning? Impact? Does it bring a before and after?
This is how we approach every process at After. That’s why we find hard to define ourselves. We started out as an advertising agency but our clients have decided that we should be their strategic communication partner, helping them to think outside the box, and to execute like a real partner; “to tidy up and play the hooligan”, they said.
After 16 years, After has become one of the first independent creative agency in Spain, but also an adjective used by the one hundred people in the team and clients to describe a way of thinking and working. We say “this is After” or “it’s very After” and we understand each other.
Strategic brand partner
Support to Management / Steering Committee
Re-positioning of the brand
Definition of communication models
Product, service and channel innovation
Training and inspiration programmes
Integral communication partner
Digital ecosystem management
Content creation and production
PR, communication and events
If there’s one thing that characterizes Marc Ros, with a wide-ranging career in the world of communication and advertising, it’s his strategic and disruptive perspective in building and managing brands.
His carrer has been focused on agencies such as Lorente, Wieden Kennedy, Euro RSCG (Havas), taking on different roles in both the creative and management sides, including general creative direction and vice presidency of the Havas Group in Spain.
Marc was founder and mentor of the accelerator Conector (which has accelerated over 400 tech startups in 11 years), he was also part of the first jury of Branded Content category at the Cannes Festival (2012) and has been one of the main promoters of the Branded Content Marketing Association in Spain (BCMA), of which he was the first president. Furthermore, he has actively promoted Branducers, the most important Branded Content event in Spain, as well as numerous sectoral and social initiatives.
That sums up his professional life. But if we dive into Marc’s personal side, we’ll find a devoted Barcelona FC fan and a passionate sports enthusiast.
Risto Mejide, popular face in Spain as one of the top creatives, is naturally versatile. He works as a TV show man, writer, and speaker. Currently, he hosts the television shows “Todo es mentira,” “Got Talent,” and “Chester” at the Mediaset group.
Furthermore, he is also a driving force behind the Conector accelerator and the Branducers forum. In 2018, he was highlighted as one of the “most effective celebrities for a communication strategy.” He has received numerous accolades, including the XXXI Espasa Essay Prize for his book “Urbrands: Build Your Personal Brand Like Building a City,” the 2014 Elocuent Award for Best Media Professional, Best Communicator in 2014, and Best TVR Communicator in 2015.
As the author of 11 books, his latest published work in 2023 is the novel “Dieciséis notas” (Sixteen Notes). A passionate chess player and classical music enthusiast, he lives by the motto that “If nobody is bothered by what you say, then you haven’t said anything at all,” something that should be kept in mind by anyone working in the advertising industry.