Pavlov’s experiment in the digital age or how doomscrolling conditions our minds

Around the Paulov’s dog In the context of human interaction with social networks, a phenomenon comparable to Pavlov’s classic conditioning experiment is observed. In that experiment, Russian physiologist Ivan Pavlov demonstrated how dogs, when repeatedly exposed to the sound of a bell before receiving food, began to salivate upon hearing it, anticipating the arrival of […]

Yes, Barbie changed everything

At After we have always defined ourselves as an independent creative agency that puts strategy at the heart of the business (and doesn’t like definitions, by the way).

The (commercial) Lasso way

At After we have always defined ourselves as an independent creative agency that puts strategy at the heart of the business (and doesn’t like definitions, by the way).

Death stranding and dystopian marketing

At After we have always defined ourselves as an independent creative agency that puts strategy at the heart of the business (and doesn’t like definitions, by the way).