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Content that inspires us

I caught you, influencer! (with a new law, finally)

A new law has recognized the power of the most potent weapon of influencers: short videos and the rest of their audiovisual content. The legal text ensures that they have the same ability as major media outlets, and the same audience, to convey values, create identities, and even for higher […]

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Linkbuilding: The New Fourth Estate that Determines What’s News.

You are reading a news article or report in your favorite newspaper or magazine, and without realizing it, you have just contributed to a certain company achieving a better position in Google search results. It’s possible that, while engrossed in the content of the text, or simply because it wasn’t […]

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The dark side of artificial intelligence isn’t world domination

It’s been almost a year since ChatGPT was launched, and one would have had to be in a coma not to hear that it’s a great advancement… and a significant threat. But in this discourse of fear, we’ve mostly heard that artificial intelligence will steal our jobs and that once […]

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Barbie changed everything

The lights go out, and the Warner Bros logo turns pink. A light, constant gust of wind can be heard, a kind of enveloping whistling, over the audience. The black screen opens to a sunset. It’s literally a dusk. The world is brown, rocky, a desert. Distant crows can be […]

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The ‘Omniverse,’ the industrial metaverse being forged by Microsoft and NVIDIA.

If you are a gamer, you know very well what NVIDIA does: the development of Graphics Processing Units (GPU) that enable a high-quality 3D gaming experience, achieved through hardware incorporating a microchip dedicated exclusively to three-dimensional visualization. However, this hardware, which significantly boosts the computational capacity of the systems it’s […]

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The (commercial) Lasso way

Ted Lasso, the Apple TV+ production about AFC Richmond, a modest London football team that drops to the second division and then reaches the pinnacle of the Premier League under the guidance of a coach who knows nothing about soccer, has generated a fever for greyhounds with a significant impact. […]

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Death Stranding and Dystopian Marketing.

In the late ’80s and early ’90s, video games began to explore new avenues of advertising. Traditional advertising methods such as commercials and print ads were still prevalent, but companies started to look for innovative ways to promote their products within the games themselves. This led to the rise of […]

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Air, the film: we will only remember those who make us dream

Now that the Nike Air Jordan is trending again among kids who have only been able to see Michael Jordan play in old videos uploaded to TikTok or YouTube, let’s remember this name: Deloris. To understand that the recently released Air film is not about shoes, nor about who is […]

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