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Calle Velázquez 46, 3º der. 28001

T. 34 91 360 45 71

Valencia

Calle Sorní 8, Esc A, 1º Pta 2 46004

T. 34 96 381 66 10

Barcelona

Calle Morales 40, 08029

T. 34 93 284 85 20

Crazy Fun Summer

The summer campaign that we launched for AENA that turned airports into places of leisure and fun with really “crazy” games. The summer campaign that we launched for AENA that turned airports into places of leisure and fun with really “crazy” games. The summer campaign that we launched for AENA that turned airports into places of leisure and fun with really “crazy” games.

_Brief

Aena needed to incentivise consumption at its shops and restaurants over the summer months and position airports as a new space for modern commercial leisure and lifestyle.

_Strategy

The whole campaign is based on the concept of “Crazy Fun Summer”, which highlights the services that airports offer and seeks to find a motivation that increases passenger participation, offering them an added value to their stay in the airport and transform their time there into a fun experience.

A fun and surreal aesthetic, with pineapple sunglasses, information in the shape of lips and an Instagram competition to win a trip to the craziest destination: Ibiza.

This is what awaited passengers who visited any of the 11 airports where the campaign was run, to increase sales in this period.

We created a virtual reality experience, at Madrid and Barcelona airports, where passengers could capture discounts of up to 100 euros to use in their shopping.

_Idea

This concept grew out of the idea that summer is the time of year when people do more crazy things: they try new experiences, they’re more relaxed, etc., so because of this we wanted to turn airports into spaces in which to find really crazy discounts.

_Results

Prizes handed out+200.000€

Participating travellers+75.000

Growth in sales+15%

RRSS mentions+100.000

Your crazy fun summer starts at the airport.