Crazy Fun Summer
Scroll down _Brief
Aena needed to incentivise consumption at its shops and restaurants over the summer months and position airports as a new space for modern commercial leisure and lifestyle.
_Strategy
The whole campaign is based on the concept of “Crazy Fun Summer”, which highlights the services that airports offer and seeks to find a motivation that increases passenger participation, offering them an added value to their stay in the airport and transform their time there into a fun experience.
A fun and surreal aesthetic, with pineapple sunglasses, information in the shape of lips and an Instagram competition to win a trip to the craziest destination: Ibiza.
This is what awaited passengers who visited any of the 11 airports where the campaign was run, to increase sales in this period.
We created a virtual reality experience, at Madrid and Barcelona airports, where passengers could capture discounts of up to 100 euros to use in their shopping.
_Idea
This concept grew out of the idea that summer is the time of year when people do more crazy things: they try new experiences, they’re more relaxed, etc., so because of this we wanted to turn airports into spaces in which to find really crazy discounts.
_Results
Your crazy fun summer starts at the airport.
