Crazy Fun Summer
Aena needed to incentivise consumption at its shops and restaurants over the summer months and position airports as a new space for modern commercial leisure and lifestyle.
The whole campaign is based on the concept of “Crazy Fun Summer”, which highlights the services that airports offer and seeks to find a motivation that increases passenger participation, offering them an added value to their stay in the airport and transform their time there into a fun experience.
A fun and surreal aesthetic, with pineapple sunglasses, information in the shape of lips and an Instagram competition to win a trip to the craziest destination: Ibiza.
This is what awaited passengers who visited any of the 11 airports where the campaign was run, to increase sales in this period.
We created a virtual reality experience, at Madrid and Barcelona airports, where passengers could capture discounts of up to 100 euros to use in their shopping.
This concept grew out of the idea that summer is the time of year when people do more crazy things: they try new experiences, they’re more relaxed, etc., so because of this we wanted to turn airports into spaces in which to find really crazy discounts.
Your crazy fun summer starts at the airport.