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Albufera per sempre

A Valencia Basket tribute to Spain's largest lake. A Valencia Basket tribute to Spain's largest lake. A Valencia Basket tribute to Spain's largest lake.

_Brief

The Taronja club asked us to come up with a new idea to be printed on their equipments for the 2021-2022 season with a nod to their 35th anniversary.

_Strategy

Keep on giving visibility to the Valencian heritage through the club’s equipment. This strategy began in the 20/21 season with a tribute to Nolla ceramics.

_Idea

We decided to pay tribute to the greatest exponent of Valencian environmental heritage, the Albufera Natural Park, which coincidentally was also celebrating its 35th anniversary since it received that status in 1986.

 

Under the slogan “Albufera per sempre” (Albufera forever), the club’s three equipments bear the unique colors of this natural environment. The first is inspired by the orange tones of the sunset, the second by the blues of the sunrise, and the third by the pink light of the sunset during the winter months. It is also a tribute to the people who have been part of its daily life for a long time: farmers, fishermen and boatmen.

 

The presentation event took place in the Tancat de L’Albufera, an idyllic space within the Natural Park itself. It started with a boat ride, where the players of the first teams made an appearance in a traditional boat and surprised all the attendees.