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Anniversary #EActíVate

Activate optimism. The #EActíVate initiative presents the 1st Economic Reactivation Barometer. Activate optimism. The #EActíVate initiative presents the 1st Economic Reactivation Barometer. Activate optimism. The #EActíVate initiative presents the 1st Economic Reactivation Barometer.

_Brief

March 16, 2021 marked the first anniversary of #EActíVate. A business movement that began with the start of the state of alarm in Spain, under the name #EstoNOtienequePARAR, and later evolved into #EActíVate. After a year of work for the activation of the country, more than 5,500 companies are part of this initiative. On its anniversary, #EActíVate wanted to recognize the efforts of companies that are boosting the economy and add new companies, entrepreneurs and self-employed people. To bring a constructive point of view to the business and economic climate in order to contribute to the reactivation.

_Strategy

To achieve this, we needed to generate relevant content both for our 5,500 users, for the media and society in general. We wanted to offer a global vision of the economic situation of our country from the perspective of the effort that the business fabric has made during the last year. 

_Data

The economy does not seem to be taking off and pessimism has become the main point of view on the economic situation.*

*EL PAÍS – 10.11.19. El pesimismo como amenaza para la economía.

_Idea

To create the 1st Barometer #EActívate for Economic Reactivation, a study prepared with the Ivie (Valencian Institute of Economic Research) and with which we wanted to show that there are reasons to “activate optimism”, through the positive economic data collected in the study. In fact, there are some sectors in Spain that are growing, and thanks to digitalization, our companies are better prepared than a year ago for the future.

_Results

PR clipping189

Reach23 millones

Ad value 356K €

PR value982K €