Get in touch.

Madrid

Calle Velázquez 46, 3º der. 28001

T. 34 91 360 45 71

Valencia

Calle Sorní 8, Esc A, 1º Pta 2 46004

T. 34 96 381 66 10

Barcelona

Calle Morales 40, 08029

T. 34 93 284 85 20

Bankademia

The Bankia financial education platform that enables you to understand your day-to-day economy in a way that’s easy, entertaining and free. The Bankia financial education platform that enables you to understand your day-to-day economy in a way that’s easy, entertaining and free. The Bankia financial education platform that enables you to understand your day-to-day economy in a way that’s easy, entertaining and free.

_Brief

Bankia proposed working with us as a team to create a platform from scratch with the aim of bringing financial education to all Spaniards.

_Strategy

Economics and finance suffer from a negative positioning: they’re boring. We proposed creating an ecosystem of contents where the user can answer their queries easily and entertainingly on their mobile. 

_Data

Spain is far behind more advanced countries in economic and financial education. Generally speaking, the reports show a lack of knowledge of basic concepts.

_Idea

Develop economics and finance contents with a friendly and comic tone of voice on multiple digital formats for quick and effective consumption. Parallel to this, we have created aspirational fresh content in collaboration with influencers to ensure that users come to Bankademia organically.

_Results

Instagram+11.900

Monthly visits+80.000

Reach+32M

Almost half of Spaniards admit that their level of financial education is very basic. Thanks to Bankademia, over 1 million can no longer say that. And it’s rising…