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_Strategy

The COVID crisis has hit many sectors and high-level sport was also punished. Being locked down at home and without the necessary equipment, the FER athletes had to manage to keep on working on their physical and mental balance. But Enervit is aware that not everything is limited to this duality, but that food is another important part to stay healthy, fit and be able to achieve the goals of each athlete.

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_Idea

With the aim of knowing their bodies and performing at their best, Enervit Scholarships were granted to 28 FER athletes. These Scholarships include a nutritional plan appropriate to their individual needs, carried out by expert doctors and nutritionists, as well as assistance economically to complement the trainings for the competition.



During the next few months, these athletes will have continuous monitoring and media coverage through the Enervit digital ecosystem and a communication plan with sector media such as SportLife.

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_Results

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[stat label=”FER athletes” data=”28″]

[stat label=”Press clippings” data=”44″]

[stat label=”Media reach” data=”11 million”]

[stat label=”Ad value” data=”100K €”]

[stat label=”Sportives content” data=”20″]

[stat label=”Average answers per post” data=”400″]

[stat label=”Social media reach” data=”286K”]

[stat label=”Video views” data=”134K”]

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And, best of all, we witness the evolution of these awesome athletes who will represent Spain at the Tokyo 2020 Games.

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