Get in touch.

Madrid

Calle Velázquez 46, 3º der. 28001

T. 34 91 360 45 71

Valencia

Calle Sorní 8, Esc A, 1º Pta 2 46004

T. 34 96 381 66 10

Barcelona

Calle Morales 40, 08029

T. 34 93 284 85 20

Catáloco

What happens if you give a saw, a drill and a hammer to a group of people with a mental health disorder? What happens if you give a saw, a drill and a hammer to a group of people with a mental health disorder? What happens if you give a saw, a drill and a hammer to a group of people with a mental health disorder?

_Brief

Gudwud is a non-profit-making organisation that helps people with mental disorders to improve their quality of life and social and job integration through working on works of art, installations and unique pieces with recycled wood.

_Strategy

Rather than say and then do with them, we focused on showing the value of what they do and featuring it without pulling any punches, saying things how they are.

_Data

In Spain and Europe, there is 75% unemployment among people with a serious mental disorder.

_Idea

We created a catalogue with furniture, installations and craziness. To produce the catalogue, we went to the factory to record and photograph not just the products, but also the people who make it possible, the GUDWUD workers.

So we made a catalogue of furniture made by the least well-furnished heads, the CATÁLOCO, and we also made a “making of” to publicise it.