Get in touch.

Madrid

Calle Velázquez 46, 3º der. 28001

T. 34 91 360 45 71

Valencia

Calle Sorní 8, Esc A, 1º Pta 2 46004

T. 34 96 381 66 10

Barcelona

Calle Morales 40, 08029

T. 34 93 284 85 20

Come for the music. Stay for the rest.

What music lovers have to "suffer" when they visit Barcelona. What music lovers have to "suffer" when they visit Barcelona. What music lovers have to "suffer" when they visit Barcelona.

_Brief

Although Barcelona is well regarded in the classical music circuit, it is still far from European capitals such as Vienna or Berlin. That is why the Liceu, the Palau de la Música and l'Auditori asked us to turn the city into a preferred destination for music lovers from all over the world.

_Strategy

Although Barcelona is not at the head of Europe in musical tradition, there are many other aspects in which it is a reference: a privileged climate, an avant-garde gastronomy or a unique natural environment that can tip the balance when choosing a destination.

_Idea

First, we conceptualize in one sentence the richness of Barcelona’s offer: “Come for the music. Stay for the rest”. Then, we captured it in a video in which, through irony, we showed everything that music lovers have to “endure” in our city.

_Results

Campaign is still on going. It was launch in Summer 2021.