Come for the music. Stay for the rest.
Scroll down _Brief
Although Barcelona is well regarded in the classical music circuit, it is still far from European capitals such as Vienna or Berlin. That is why the Liceu, the Palau de la Música and l'Auditori asked us to turn the city into a preferred destination for music lovers from all over the world.
_Strategy
Although Barcelona is not at the head of Europe in musical tradition, there are many other aspects in which it is a reference: a privileged climate, an avant-garde gastronomy or a unique natural environment that can tip the balance when choosing a destination.
_Idea
First, we conceptualize in one sentence the richness of Barcelona’s offer: “Come for the music. Stay for the rest”. Then, we captured it in a video in which, through irony, we showed everything that music lovers have to “endure” in our city.
_Results
Campaign is still on going. It was launch in Summer 2021.
