Come for the music. Stay for the rest.

[video-inline id=”z0jmOp3bPzY” type=”youtube”]

[/video-inline]

[container col=”7″ classes=”portofolio-item”]

_Strategy

Although Barcelona is not at the head of Europe in musical tradition, there are many other aspects in which it is a reference: a privileged climate, an avant-garde gastronomy or a unique natural environment that can tip the balance when choosing a destination.

[/container]

[container col=”7″ classes=”portofolio-item”]

_Idea

First, we conceptualize in one sentence the richness of Barcelona’s offer: “Come for the music. Stay for the rest”. Then, we captured it in a video in which, through irony, we showed everything that music lovers have to “endure” in our city.

[/container]

[container classes=”portofolio-item”]

_Results

Campaign is still on going. It was launch in Summer 2021.

[/container]