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_Strategy
Although Barcelona is not at the head of Europe in musical tradition, there are many other aspects in which it is a reference: a privileged climate, an avant-garde gastronomy or a unique natural environment that can tip the balance when choosing a destination.
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_Idea
First, we conceptualize in one sentence the richness of Barcelona’s offer: “Come for the music. Stay for the rest”. Then, we captured it in a video in which, through irony, we showed everything that music lovers have to “endure” in our city.
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_Results
Campaign is still on going. It was launch in Summer 2021.
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