Get in touch.

Madrid

Calle Velázquez 46, 3º der. 28001

T. 34 91 360 45 71

Valencia

Calle Sorní 8, Esc A, 1º Pta 2 46004

T. 34 96 381 66 10

Barcelona

Calle Morales 40, 08029

T. 34 93 284 85 20

The Farmer rises

A campaign to thank the farmers who work for La Unión. With first and last name. A campaign to thank the farmers who work for La Unión. With first and last name. A campaign to thank the farmers who work for La Unión. With first and last name.

_Brief

Be different communicating the start of the season. Differentiating La Unión from the concurrence and the most common messages in the sector.

_Strategy

Put the farmer at the core of communication. Thanking his work not as a group or sector, but as an individual. Working with a selection of “influential” profiles that, in addition to working on notoriety, would lead to word of mouth impact among the entire group.

_Idea

We selected the 15 most representative farmers of those who supply La Unión. Then we made them a human and realistic photographic report with which we made a campaign with 15 creatives, launched in various offline and online formats.

_Results

Campaign started in mid-September 2020. We do not have official results yet, but we do know the number of times farmers have been called for having seen them in the campaign.