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Calle Velázquez 46, 3º der. 28001

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Calle Sorní 8, Esc A, 1º Pta 2 46004

T. 34 96 381 66 10

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Calle Morales 40, 08029

T. 34 93 284 85 20

Tulipán as always but better than ever

Tulipán's helicopter is back to bring his new recipe. Tulipán's helicopter is back to bring his new recipe. Tulipán's helicopter is back to bring his new recipe.

_Brief

Tulipán, which has been accompanying families for more than 70 years in their breakfasts, meals and snacks, needed to communicate the launch of its new recipe with better taste and, now, palm oil free.

_Strategy

To represent this evolution in Tulipán recipe, adapted to the new needs of consumers, we decided to make a nod to one of its most notorious spots from the 1980s, that of the famous Tulip helicopter, thus presenting both the new formula and the new helicopter.

_Idea

Families are Tulip’s main target, so we thought that the new pilots of the helicopter had to be children, who are the ones who operate the new device, this time remote-controlled and more modern, to represent this evolution and growth.


In this way we launched “Tulipán as always but better than ever”, with 100% natural ingredients, the vitamins of a lifetime, better taste and no palm oil. The spot also has different adaptations in bumpers ads for each of its benefits: naturalness, flavor and vitamins.

_Results

The campaign was launched at the end of June. We are waiting for results.