#EstoNOtienequePARAR
Scroll down _Brief
More than 2,000 companies, surrounding MERCADONA, are worried about the slowdown in the Spanish economy, caused by health crisis. They want to encourage and thank workers and companies that keep working, transforming and reinventing themselves. How to spread this message throughout the country and stimulate our economy so, when everything happens, Spain takes off much faster?
_Strategy
Creating the movement #EstoNOtienequePARAR. An initiative that sustains, places value on and recognize companies, their workers and their entrepreneurs, who are doing everything they can to keep the wheel of our economy moving.
_Data
The International Monetary Fund (IMF) has reported that the worst financial crisis in history worldwide will take place in 2020 due to the effects of COVID-19.
_Idea
We create more than 200 companies cases for the main Spanish media, and 100 prescribers words for spreading the initiative.
We become the strategic and operational partner of communication for the initiative. Coordinating from a project office; the global strategy, creativity, content, channels and social networks, production and management of personalities, the media and metrics throughout Spain.
_Results
In the first two weeks the results are:
And most importantly, more than 1.000 new cases added through the website www.EstoNOtienequePARAR.com during the first two weeks.
