Get in touch.

Madrid

Calle Velázquez 46, 3º der. 28001

T. 34 91 360 45 71

Valencia

Calle Sorní 8, Esc A, 1º Pta 2 46004

T. 34 96 381 66 10

Barcelona

Calle Morales 40, 08029

T. 34 93 284 85 20

Family fare

A safety video for children, told by children. A safety video for children, told by children. A safety video for children, told by children.

_Brief

Publicise the new Vueling family pack, positioning the airline as the first option for family trips in Spain, France and Italy.

_Strategy

Place the true stars of families at the heart of the communication: the children.

_Data

72% of the communication aimed at families talk directly to the parents, leaving the children out.

_Idea

Create a ‘Safety Video’ featuring the children of the Vueling crew members, explaining the safety regulations to children in their same language and in their own words.

_Results

YouTube views12.800

Facebook views74.600

Instagram views42.600