Family fare
Scroll down _Brief
Publicise the new Vueling family pack, positioning the airline as the first option for family trips in Spain, France and Italy.
_Strategy
Place the true stars of families at the heart of the communication: the children.
_Data
72% of the communication aimed at families talk directly to the parents, leaving the children out.
_Idea
Create a ‘Safety Video’ featuring the children of the Vueling crew members, explaining the safety regulations to children in their same language and in their own words.
_Results
YouTube views12.800
Facebook views74.600
Instagram views42.600
