Gran Canaria is full of treasures
Scroll down _Brief
The airline wanted to promote Gran Canaria and show its visitors the most significant and emblematic places of the island.
_Strategy
With this activation we sought above all awareness. We wanted to attract the attention of potential visitors through an entertaining content, a game that also showed players in a very educational and entertaining way the most picturesque places of the island.
_Data
77.2% of Spaniards say that their preferred destination in the event that covid allows them to travel is a domestic destination.
_Idea
Gran Canaria is full of unique and spectacular places: visiting the dunes of Maspalomas is like being in a small oasis; the rural park of Nublo has been declared a Biosphere Reserve; the village of Agaete is a small refuge…
Summing up, the island of Gran Canaria is full of treasures and we are going to discover them all and hide others in the form of double flights. To win them we created a game in which you discover the most beautiful places of the island and, if you are lucky, you discover a free flight.
_Results
In the first 10 days:
