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_Strategy
Waiting for the most expected milestone in recent times. The coronavirus vaccine. Talking about the cure that science and entrepreneurship need in Spain.
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_Idea
The first part of the campaign was launched in the previous days to the jury meeting. While everyone was waiting for a vaccine, we launched an outdoor campaign in which we asked: Will there be a vaccine for our science? Will there be a vaccine for our companies? Will there be a vaccine for our R + D + i?
Because in the same way that the world fights against the coronavirus every day, in Spain scientists fight against job insecurity and entrepreneurs fight against bureaucratic obstacles.
The second phase was an outdoor campaign to announce who were the winners of each of the categories of the Rei Jaume I Awards in 2020. This time we counted, through a more positive message. All these people “are the vaccine”, because creating the necessary conditions for them to continue researching and innovating is the vaccine for the future of our country.
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_Results
Campaign was launched in October 2020 and we are still taking results.
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