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_Strategy
There are more and more brands that use 100 to make a striking promo (and without being their anniversary): win 100 flights, 100 gift cards, 100 scooters … That is why we decided that our 100 was not just a number: We gave away 100 years.
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_Idea
We established 3 categories of prizes: to enjoy with friends, with family and with oneself. In each of them there were several types of prizes to enjoy for 1 year: 1 year of getaways, 1 year of music, 1 year of fashion, etc. We designed a participation landing where daily there was a winning moment.
Or what is the same: 100 prizes that you can enjoy for a whole year.
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_Results
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[stat label=”Web visits” data=”100.000″]
[stat label=”Participants” data=”90.000″]
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And 100 winners.
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