Get in touch.

Madrid

Calle Velázquez 46, 3º der. 28001

T. 34 91 360 45 71

Valencia

Calle Sorní 8, Esc A, 1º Pta 2 46004

T. 34 96 381 66 10

Barcelona

Calle Morales 40, 08029

T. 34 93 284 85 20

Stories That Shine

A project that gives confidence to the children who most need it. A project that gives confidence to the children who most need it. A project that gives confidence to the children who most need it.

_Brief

Implement the “Get Ready to Shine” concept in the activation of the social responsibility of Orbit, the Smiles Project: an initiative to help provide oral and dental care to children of the SOS Children’s Villages NGO.

_Strategy

Ensure that the most needy children identify with celebrities who didn’t have an easy childhood but who still managed to make their dreams come true.

_Data

More than 1,000 children, each and every one of them with a dream, live in the SOS Children’s Villages.

_Idea

We created a book of stories: “Stories That Shine”. A collection of real stories, like those of Carles Puyol, Hiba Abouk and Jordi Cruz, where they speak of how hard their childhood was and how they managed to achieve their dreams through hard work and confidence.

_Results

Impressions221.000.000

Visits to the website25.000

Clipping in media139