Get in touch.

Madrid

Calle Velázquez 46, 3º der. 28001

T. 34 91 360 45 71

Valencia

Calle Sorní 8, Esc A, 1º Pta 2 46004

T. 34 96 381 66 10

Barcelona

Calle Morales 40, 08029

T. 34 93 284 85 20

The bike you want and electric

The sustainable urban mobility company, founded in Barcelona in 2020, wants to become a references to society with a commitment to technological innovation and sustainability. The sustainable urban mobility company, founded in Barcelona in 2020, wants to become a references to society with a commitment to technological innovation and sustainability. The sustainable urban mobility company, founded in Barcelona in 2020, wants to become a references to society with a commitment to technological innovation and sustainability.

_Brief

Ray Electric Motors is a new sustainable urban mobility company that trusted After to introduce itself to the world. They needed to create, from scratch, a brand strategy, communication plan, visual identity, branding, media strategy, brand platform and, of course, the launch campaign.

_Strategy

There is a new electric scooter on the market and it is not just another one. The RAY 7.7 not only competes in the electric category, it is a high performance scooter capable of competing with the best motorcycles in the category. The challenge? we had to present the brand in society and position itself, from the beginning, as a powerful and sustainable motorcycle.

_Idea

The After Barcelona team has worked directly with Ray Electric Motors since the beginning of the project. Together they have giving shape to the brand from the creation of the communication strategy and the search for the naming, to the logo, branding, media strategy, brand platform and, of course, the campaign “Hello world, we have come to revolutionize the electric scooter sector”.

_Results

Social media followers3.000

Impressions96.000

Web site visits12.000

Youtube views12.000