Get in touch.

Madrid

Calle Velázquez 46, 3º der. 28001

T. 34 91 360 45 71

Valencia

Calle Sorní 8, Esc A, 1º Pta 2 46004

T. 34 96 381 66 10

Barcelona

Calle Morales 40, 08029

T. 34 93 284 85 20

The new Real State age

A campaign based on a fun jingle against commissions and traditional estate agents. A campaign based on a fun jingle against commissions and traditional estate agents. A campaign based on a fun jingle against commissions and traditional estate agents.

_Brief

When you want to sell or buy a house through traditional estate agents, you know you’re going to have to pay a commission. In 2017, we launched Housfy, an online estate agent that doesn’t charge commission.

_Strategy

Highlight the abusive and outdated practice of charging commission, basing our communication against traditional estate agents.

_Data

The average commission payment for selling a flat through a traditional estate agent is 14,000€.

_Idea

We created a symbol that represented traditional estate agents as companies that use Jurassic methods: a dinosaur.

_Results

The first year:

Growth of web visits100%

Increase in leads62%

Online State agentnº1

Spanish State agentTop5

The second year:

Market growth in Spain260%

Market growth in Madrid600%