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_Strategy
What distinguishes Casumo is its “friendly” and casual attitude. That’s why we looked for a brand claim and a campaign that would break with the codes and conventions of the sector, and that would connect with the audience through humor.
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_Data
In the season 18/19, 19 of the 20 first division soccer teams in Spain had agreements with online gambling operators.
*El Confidencial
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_Idea
As a brand claim, we chose a phrase from popular culture that reflects Casumo’s character very well: “We have come to play”. And instead of associating us with soccer, we recovered a much more surprising athlete: José Gómez, the mythical “petanque boy” who went viral in 2010.
As a teaser for the campaign, we opened a Twitter account for José. In just 3 days and in a totally organic way, we became the topic of the moment, attracting the attention of the public and the media alike.
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_Results
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[stat label=”Organic reach” data=”10.4M”]
[stat label=”Organic interaction” data=”44.100″]
[stat label=”PR reach” data=”1.630.000″]
[stat label=”TV reach” data=”+8.3M”]
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And to attract the attention of profiles as diverse as La Resistencia, Julia en la Onda, Deportes Cuatro, Marca, The Huffington Post, Gabriel Rufián or Forocoches.
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