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Calle Velázquez 46, 3º der. 28001

T. 34 91 360 45 71

Valencia

Calle Sorní 8, Esc A, 1º Pta 2 46004

T. 34 96 381 66 10

Barcelona

Calle Morales 40, 08029

T. 34 93 284 85 20

We have come to play

The return of a legend that revolutionized the net. The return of a legend that revolutionized the net. The return of a legend that revolutionized the net.

_Brief

Casumo is a leading European online casino that wanted to enter Spain. Its biggest threat was a very large and undifferentiated competition, as well as an increasingly strict regulatory framework.

_Strategy

What distinguishes Casumo is its “friendly” and casual attitude. That’s why we looked for a brand claim and a campaign that would break with the codes and conventions of the sector, and that would connect with the audience through humor.

_Data

In the season 18/19, 19 of the 20 first division soccer teams in Spain had agreements with online gambling operators.

*El Confidencial

_Idea

As a brand claim, we chose a phrase from popular culture that reflects Casumo’s character very well: “We have come to play”. And instead of associating us with soccer, we recovered a much more surprising athlete: José Gómez, the mythical “petanque boy” who went viral in 2010.

As a teaser for the campaign, we opened a Twitter account for José. In just 3 days and in a totally organic way, we became the topic of the moment, attracting the attention of the public and the media alike.

_Results

Organic reach10.4M

Organic interaction44.100

PR reach1.630.000

TV reach+8.3M

And to attract the attention of profiles as diverse as La Resistencia, Julia en la Onda, Deportes Cuatro, Marca, The Huffington Post, Gabriel Rufián or Forocoches.