The new good habits
Scroll down _Brief
Flora wanted to accompany society in the difficult moments of quarantine, telling a positive message and seeking interaction through real insight during confinement, change citizenship's habits to good habits.
_Strategy
Put yourself in the user’s place as a brand to find real testimonies that reflect, despite the circumstances, that the crisis also has positive aspects.
_Data
Physical exercise increased 88% globally during confinement *.
Google searches for recipes increased more than 100% **.
_Idea
We ask a real family to tell us about the new good habits acquired during confinement. Through a landing and a social media contest, we encourage other families to share theirs to star in the next Flora campaign.
_Results
And moreover, a lot of new good habits that we hope won’t be lost.
