Legends of Catalonia is an After project created for Turisme de Catalunya -the Catalan Tourism Agency- in collaboration with SONY Spain. Its objective was to promote Catalonia in a completely innovative way by being the first campaign to use a virtual reality game to promote a tourist destination.

The campaign was launched in late 2018 and to date has accumulated hundreds of thousands of downloads worldwide across Play Station and Steam.

In the videogame, players must unlock the six medals that grant access to the secret diary of Sant Jordi. The former captain of FC Barcelona, Carles Puyol; the mountaineer Edurne Pasaban; and the Roca brothers culinary duo are all part of the adventure. 

The plot takes players on an adventure through six iconic locations in Catalonia: the Roman amphitheatre in Tarragona, the Seu Vella in Lleida, the mountain of Montserrat, Dalí’s Cadaqués, the Sant Antoni Market and the Sagrada Família in Barcelona. The game can be downloaded in four languages: Spanish, Catalan, English and Japanese.

Prizes and awards

The project has won numerous national and international awards.

  • The Japan Tourism Awards 2020 highlight initiatives that use technology to promote tourism.
  • Excellent Partner Award and Digital Utilitzation Special Award.
  • Alimara Award for Innovation in Communication. The Alimara CETT Barcelona 2019 Awards recognise strategies or actions that bring innovative visions to the fields of communication, digitalisation, sustainability and research in the tourism, hotel and gastronomy sectors.
  • Silver in the category ‘Most Innovative Use of Technology within a destination’ at the International Travel & Tourism Awards, the festival of the World Travel Market (London).
  • Inspirational Awards 2019 (organised by IAB Spain), gold in the Gaming category. Gold in the Tourism 3.0 Category of the Terres Festival 2019.

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