The situation as a result of COVID puts the survival of municipal markets at greater risk than ever, already threatened for years by large stores and supermarkets.
Giving high visibility to municipal markets, their commercials, and their effort to continue working with the same intensity as always to offer their customers quality, fresh, and local products.
Recognizing the work that all of them do and their importance in the social and business fabric of the city. They are generators of social life in the neighborhoods.
Appealing directly to the citizen and to every decision he makes when making any purchase.
The challenge was to create a visually appealing outdoor campaign with a simple and powerful message that everyone who appreciates the uniqueness of municipal markets can embrace and join the call.
Converting the gesture of the fist in the air, associated with different demands, into a symbol that shows pride in buying in the markets and taking it everywhere.
Campaign was launched in November 2020. It’s still working.