It doesn’t get votes
The Rei Jaume I Awards wanted to prepare the ground and raise the profile to tell people about its annual awards ceremony.
Take advantage of the November 2019 general elections to highlight the lack of attention paid to science and entrepreneurship by Spanish politics.
In the various TV debates held both in the April 2019 elections and in the November 2019 elections, there was no talk of the urgent need for public investment in R+D in Spain. Only Pablo Iglesias made a quick mention in a list of the country’s things to do.
In the days running up to the elections, we monitored the Twitter accounts of the leading political candidates to check how many times they mentioned relevant issues for the country to advance and be more competitive: research, entrepreneurship, environmental protection, R+D and the economy.
A few days before the elections, we launched the “IT DOESN’T GET VOTES” outdoor campaign, which insisted that politicians talk about what gets votes, but not about what really matters to get the country moving forwards.
Monitoring of the words used in the tweets of the politicians in the six main parties in the country: