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It doesn’t get votes

We showed that when there are elections, politicians talk about everything but what it is that makes the country move forward. We showed that when there are elections, politicians talk about everything but what it is that makes the country move forward. We showed that when there are elections, politicians talk about everything but what it is that makes the country move forward.

_Brief

The Rei Jaume I Awards wanted to prepare the ground and raise the profile to tell people about its annual awards ceremony.

_Strategy

Take advantage of the November 2019 general elections to highlight the lack of attention paid to science and entrepreneurship by Spanish politics.

_Data

In the various TV debates held both in the April 2019 elections and in the November 2019 elections, there was no talk of the urgent need for public investment in R+D in Spain. Only Pablo Iglesias made a quick mention in a list of the country’s things to do.

_Idea

In the days running up to the elections, we monitored the Twitter accounts of the leading political candidates to check how many times they mentioned relevant issues for the country to advance and be more competitive: research, entrepreneurship, environmental protection, R+D and the economy.

A few days before the elections, we launched the “IT DOESN’T GET VOTES” outdoor campaign, which insisted that politicians talk about what gets votes, but not about what really matters to get the country moving forwards.

_Results

Monitoring of the words used in the tweets of the politicians in the six main parties in the country:

Spain298

Government275

Sánchez212

Environmental protection0

Entrepreneurship0

Research9

R+D1