Passion for our origin
Once again, Valencia Basket wanted us to carry out the design and launch of the new equipment for the 20-21 season. The challenge was to find an element of Valencian character and translate it into the different equipment to generate connection and pride with the Taronja fans.
To find the best solution, we had to look at the source, and that’s what we did. We raised one of the most special Valencian heritages, the ceramics of Nolla. With the aim of recovering this type of mosaic and giving it greater visibility.
“Passió Pel Nostre origen” was the concept that covered the entire campaign. Passion for who we are and where we come from. The Nolla mosaic was undoubtedly the key element to convey the message of home and tradition.
We created a real tribute to this ceramic, it was not only used as a graphic element in the equipment. Before the equipment was launched, we made a teaser in which we showed some of the most emblematic floors alternating them with the basketball court.
Nolla’s style also flooded the social media, some photos of our players were transformed into mosaics and even the basket boards became a real work of art.
Campaign was launched in September 2020.