Recovering the neighbourhoods.
Aigües de Barcelona needed to get close to the public and show its more social and emotional side to overcome being seen as a cold company remote from the people.
Our challenge was to try and turn a large multinational into 32 small companies, one for every neighbourhood or town that Aigües de Barcelona serves.
Within this overall strategy, we developed a series of actions with one common core: to talk to every neighbourhood in a way that was individual, close, informative and useful to the residents.
– The number of establishments classed as “iconic” by Barcelona City Council fell from 389 in 2014 to just 211 in 2017.*
*La Vanguardia Newspaper.
Our neighbourhoods are alive and never stop evolving, and that’s very positive. However, in turn, so many changes mean that they steadily lose part of their essence.
That’s why we interviewed the people who still retain the memory of each neighbourhood, and with the help of an urban artist, we distilled their stories in a mural.
And a key chapter in our history that will not be lost to future generations.