Get in touch.

Madrid

Calle Velázquez 46, 3º der. 28001

T. 34 91 360 45 71

Valencia

Calle Sorní 8, Esc A, 1º Pta 2 46004

T. 34 96 381 66 10

Barcelona

Calle Morales 40, 08029

T. 34 93 284 85 20

Recovering the neighbourhoods.

The murals that conserve the memory of our neighbourhoods on their own walls. The murals that conserve the memory of our neighbourhoods on their own walls. The murals that conserve the memory of our neighbourhoods on their own walls.

_Brief

Aigües de Barcelona needed to get close to the public and show its more social and emotional side to overcome being seen as a cold company remote from the people.

_Strategy

Our challenge was to try and turn a large multinational into 32 small companies, one for every neighbourhood or town that Aigües de Barcelona serves.

Within this overall strategy, we developed a series of actions with one common core: to talk to every neighbourhood in a way that was individual, close, informative and useful to the residents.

_Data

– The number of establishments classed as “iconic” by Barcelona City Council fell from 389 in 2014 to just 211 in 2017.*

*La Vanguardia Newspaper.

_Idea

Our neighbourhoods are alive and never stop evolving, and that’s very positive. However, in turn, so many changes mean that they steadily lose part of their essence.

That’s why we interviewed the people who still retain the memory of each neighbourhood, and with the help of an urban artist, we distilled their stories in a mural.

_Resultados

Impacts1.043.966

Interactions54.788

Views509.399

Redirection to website6.471

And a key chapter in our history that will not be lost to future generations.