¿VERTI OR FALSE?
Scroll down _Brief
Verti was looking for a strategy to increase notoriety, in a sector where the competition invests high budgets in brand communication. To re-position itself in the consumer's mind, highlighting trust as a trusted brand attribute.
_Strategy
The strategy was based on the creation of its own territory, that of truth. The insurance sector tends to rely on hook messages that are not applicable to everyone who is listed. Verti’s strength is that it is committed to offering the best price and the best coverage for each case.
In this way it was possible to leave the competition out: What Verti is not, is False.
_Data
Verti’s market share in 2018 was 0.61% and 9% notoriety spontaneous. Negative car share growth: -2.28%
_Idea
We redefine the company’s positioning based on the VERTI or FALSE claim, reflecting its brand promise. We work and adjust the tone of communication of the company, focusing on intelligent humor.
We worked on a multimedia campaign, with an important audiovisual part: a spot and digital pieces, in which we established the concept based on differential communication codes. We also produced radio spots and mentions, with which we adapted communication to everyday situations.
