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VERTI Official Sponsor of DUX

Verti has become the official insurer and sponsor of the e-sports team Dux Gaming. Verti has become the official insurer and sponsor of the e-sports team Dux Gaming. Verti has become the official insurer and sponsor of the e-sports team Dux Gaming.

_Brief

Verti wanted to strengthen its image as an innovative company in a digital environment as well as grow in new markets, expanding target segments it had not reached so far.

_Strategy

We were looking for a different way for Verti’s communication, one that would position us as pioneers in a sector as booming as eSports. We selected DUX, an innovative team whose strategy had put traditional sports and eSports on the same level. Both brands share a digital and disruptive DNA.

_Idea

With the aim of supporting the values reflected by eSport athletes in a digital environment where teamwork and concentration are essential, in addition to becoming the official insurer of the team, the hands of the Dux captains were insured against possible injuries. It also proposed an unconventional sponsorship idea, oriented not only to notoriety, but also to performance. Exploiting the collaboration with different activations such as raffles, challenges even creating an ad hoc product: Gamer renter’s insurance.