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Calle Velázquez 46, 3º der. 28001

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Calle Sorní 8, Esc A, 1º Pta 2 46004

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Calle Morales 40, 08029

T. 34 93 284 85 20

Walk Amongst Giants

The 7.5 million euro game. The 7.5 million euro game. The 7.5 million euro game.


Euroleague Basketball needed to increase its sponsorship revenue by 50% by attracting the leading companies in the world.


The CEOs of these companies are fairly inaccessible people. That’s why it was essential to arouse their curiosity with a novel format and a relevant and ambitious promise: the possibility of impacting on an entire continent.


Euroleague Basketball had more than 89 million followers throughout Europe.

*Source: Euroleague Basketball


We surprised the CEOs by sending them a completely personalised board game. Through questions and answers, we conveyed to them in a fun way the data that show Euroleague’s repercussion and visibility.


Meetings with potential sponsors20

New sponsors3

Total revenue7.500.000€