Walk Amongst Giants
Scroll down _Brief
Euroleague Basketball needed to increase its sponsorship revenue by 50% by attracting the leading companies in the world.
_Strategy
The CEOs of these companies are fairly inaccessible people. That’s why it was essential to arouse their curiosity with a novel format and a relevant and ambitious promise: the possibility of impacting on an entire continent.
_Data
Euroleague Basketball had more than 89 million followers throughout Europe.
*Source: Euroleague Basketball
_Idea
We surprised the CEOs by sending them a completely personalised board game. Through questions and answers, we conveyed to them in a fun way the data that show Euroleague’s repercussion and visibility.
_Results
Meetings with potential sponsors20
New sponsors3
Total revenue7.500.000€
ROIx88
