You can get a brief and start looking for answers.
Or you can get a brief and ask yourself questions.
Why does your brand exist? Does it have a cause? What does it fight against?
How can it defeat irrelevance?
Questions that can only be asked from different angles:
From research and analysis
Designing a plan and translating the data into conclusions and opportunities.
From transformation and innovation
Devising products and services able to be communication assets.
From a business vision
Defining strategic cornerstones through workshops with in-house methodology.
From a model of communication
Searching for how brands should relate to their audiences beyond a campaign.
Branded content, storytelling, inbound and other things.
From brand positioning to content creation. From the strategy, production and management of digital platforms to the development and monitoring of creative campaigns. These are some of the things we do every day. OK, and if need be, a 20-second advertisement.