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Origen 1952 Restaurant

After has proposed the communication strategy for the new restaurant that opens its doors on September 10 in Zaragoza, with the name Origen 1952. After has proposed the communication strategy for the new restaurant that opens its doors on September 10 in Zaragoza, with the name Origen 1952. After has proposed the communication strategy for the new restaurant that opens its doors on September 10 in Zaragoza, with the name Origen 1952.

_Brief

Origen 1952 is Leticia Gil's most ambitious project, showing a different way of enjoying a restaurant. To do so, she needed a strategic vision that would position her and give her visibility in front of a new public in the city of Zaragoza.

_Strategy

The main problem Leticia Gil had with this project was the creation of a new restaurant concept in the city of Zaragoza. She started in a very closed and traditional market, and her idea was a break with this type of restaurants. We turned this into a great opportunity.

_Idea

For the restaurant opening we have made the brand identity, (including the logo, the menu, some decorative vinyls for the restaurant, the packaging and the web, among other decorative things for the restaurant.

_Results

The restaurant opened on Friday, September 10 and was a great success, people were very happy with the restaurant and understood the concept.