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_Strategy
Take advantage of the more authentic personality of Valencia and its culture to turn it into its main value exclusivity value.
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_Data
Travellers no longer want to be tourists, but explorers looking for the hidden gems of every destination they visit.
Faced with a globalised world where all cities look the same, finding these gems that make them special is highly prized.
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_Idea
Imbue the identity and the whole communication with the exclusive tone of a premium brand. Because being able to enjoy what makes a place unique in the world is a luxury.
The brand communication and its plans are aimed at visitors from the United Kingdom, France, Italy, Germany, Belgium and Spain.
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_Results
On 7 February, Valencia City Council presented the brand to the media, which was reflected in the news. It’s too soon to have any results, but we’re bound to… and they’re bound to be good!
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