Get in touch.

Madrid

Calle Velázquez 46, 3º der. 28001

T. 34 91 360 45 71

Valencia

Calle Sorní 8, Esc A, 1º Pta 2 46004

T. 34 96 381 66 10

Barcelona

Calle Morales 40, 08029

T. 34 93 284 85 20

Unique València

The Turisme València brand that brings together the most unique plans in the city. The Turisme València brand that brings together the most unique plans in the city. The Turisme València brand that brings together the most unique plans in the city.

_Brief

Turisme València wanted to create a brand to bring together exclusive plans that could only be done in Valencia: Unique Valencia.

_Strategy

Take advantage of the more authentic personality of Valencia and its culture to turn it into its main value exclusivity value.

_Data

Travellers no longer want to be tourists, but explorers looking for the hidden gems of every destination they visit.

Faced with a globalised world where all cities look the same, finding these gems that make them special is highly prized.

_Idea

Imbue the identity and the whole communication with the exclusive tone of a premium brand. Because being able to enjoy what makes a place unique in the world is a luxury.

The brand communication and its plans are aimed at visitors from the United Kingdom, France, Italy, Germany, Belgium and Spain.

_Results

On 7 February, Valencia City Council presented the brand to the media, which was reflected in the news. It’s too soon to have any results, but we’re bound to… and they’re bound to be good!